To most, the key issue when selling real estate is price “what is it worth” ultimately there is only one true answer “what someone is prepared to pay”. So, it follows that by advertising to the biggest possible audience there is a greater possibility of finding that buyer who wants your property and will pay your price.

Obviously the appropriate market has to be identified, the best tools have to be chosen to promote your property and reach those that want and ultimately well pay for your property. Here is a selection of products available to you, many unique to Ray White and incorporating the vast network of well over 800 offices nationwide.

As you would expect properties featured in any of our advertising are portrayed in their best light. To achieve this a professional photographer is commissioned and accompanied by your marketing agent. Your agent will liaise with you regularly on what effect your advertising is having and recommend changes in strategy that you should consider, this is the minimum you should expect.

Advertising & Marketing

Agency Sign*	Target: Local Residential Buyers. Visitors to the area looking to invest or relocate. Ray White is a trusted name in real estate with over 100 years trading and 830 offices. A Queensland family company that has based it business on giving the right advice.
Billboard	Target: Local Residential Buyers. Visitors to the area looking to invest or relocate. Available Sizes: A4 x 3 (1200 x 900) B5 x 3 (1600 x 900) C8 x 4 (1800 x 1200) B8 x 4 (2400 x 1200) 6 x 6 (1800 x 1800) F8 x 6 (2400 x 1800) Make your property stand out from the crowd. Get purchasers interested with an insight to the inside of the house or the great pool at the back!
Window Cards*	Target: Local Residential Buyers. Visitors to the area looking to invest or relocate. Ray White are the only agency that can offer you 2 locations in which to advertise your property, ensuring that both ends of Port Douglas are covered. This includes multi media display if appropriate.
Local Gazette	Target: Local Residents. Visitors to the area, looking to invest or relocate. Some out of state investors who subscribe to this local paper. Circulation is purported to be 5000-7000 weekly mainly within the Shire. A must to reach local buyers in the market that are in real estate mode. The submission of editorials by the public, including all real estate agents, is encouraged by this publication and is printed free. There is strict editorial control exercised and there is no guarantee that the original message will be conveyed. This is more to do with page space than anything else.
White Magazine	Target: 200 copies per week into every Ray White office in the Qld, NSW and Vic. Queensland: 3 week publication + 200 Run-Ons. Full Page, Half Page or Quarter Page for a single property. Victoria: 3 week publication + 200 Run-Ons. Total Combination of a Full Page. New South Wales: 3 week publication + 200 Run-Ons. Total Combination of a Full Page. Unique to Ray White, this is a quality weekly publication which suits all types of properties. Find out more….
Property Guide	Target: Local and out of state buyers. 5000 copies from our two offices and key locations about Port, plus distribution to 3500 on-line buyers. Options available in full colour for Full page, Half page, Third of a page or Quarter of a page. This has proved to be an excellent tool, easy to handle, great quality and just perfect to take home. Unique to Ray White, this is a bi monthly handy sized publication that has proved to be extremely successful. Find out more….
Internet Marketing*	Target: Buyers at national and international level. Ray White Port Douglas produces a monthly newsletter that is distributed, by e mail to thousands of qualified buyers, these buyers have also shown an interest in Port Douglas. This data base is current with every contact is given the option to opt out at any time. Individual sales consultants use the same Ray White program to notify their private list of hot buyers as soon as a property, that meets the buyer’s criteria, is listed by any marketing agent in either Ray White Port Douglas office. A recent example. This invaluable tool is best used in conjunction with an online unrestricted web page giving direct exposure to the property without the possibility of visitors becoming side tracked.
Web Sites	Target: Buyers nationally and internationally. Options available: www.propertyportdouglas.com.au - Top Port Douglas Site www.raywhiteportdouglas.com - Top RW site TFNQ www.raywhite.com www.realestate.com.au - all agents offer this site and many rely solely on it www.domain.com.au - many agents offer this site and may rely solely on it This is your best value advertising option and an essential part of your marketing campaign. Statistics show that increasing numbers of purchasers are using websites from the comfort of their own homes to look for property to buy this particularly applies to investors. Unique to Ray White are virtual tours and 5 websites - 3 of them are our top performing websites, which cannot be offered by other agents.

* As part of a Ray White advertising package

Payment for advertising is to be made as laid down by the Property Agents and Motor Dealers Act 2000

You should be very suspicious of any agent offering to pay for your advertising, why:

• It is considered to be against the Act (beneficial interest)
• You give up your control.
• Would you have confidence in an agent attaining, for you the best possible price, if that same agent offers an inducement to get your listing in the first place.
• At the final stages of the negotiations do you think the recovery of advertising monies may have an influence on your agents ability to get the price you really deserve?

For more information on how we could market you property, please contact us.